SEO is known as Search Engine Optimisation. Actually this is the process of optimising a website in any search engine to rank high.
There are two types of Search Engine Optimisation white hat search Optimisation and black hat Search Engine Optimisation.
Whitehead search engine optimisations work for a long period of time unless Google or any search engine algorithm is not changed.
Where is the Black hat (SEO)Search Engine Optimisation is used for marketing for a very short span of time. But Black hat Search Engine Optimisation a site can rank higher but it could not persist for a long period of time ans black hat(SEO) search Optimisation maybe panelize highly by Google,in many cases Google throwout the website from its search result.
For learning Search Engine Optimisation(SEO) for Google you can read our article.
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